When a business offers a loyalty program, it is not simply buying personal data. It is buying additional sales at a low cost, more frequent interaction with the customer and a direct relationship with them that does not depend on advertising platforms. In CompassBG’s experience, the cost of a well-managed program is between 10 and 20% of the revenue it brings in.

A profitable Black Friday campaign starts with your real margin, an honest price and a clear goal of attracting customers who will buy again. A discount is just one option. A gift, an extra service or an extended commercial warranty can give the buyer value without lowering the price of the main product.

To plan your marketing budget, analyse your orders and all of your marketing and sales costs, set a measurable goal and split the money between acquiring customers, optimising processes and repeat sales. Check the plan against your margin, seasonality and the cash you actually have available.

Customer retention starts with consistent care after the sale. Three useful actions are a check-in after delivery, an invitation to leave an honest review and a personal reminder when a customer has not bought anything for a long time. The right timing depends on the product and the usual time between orders.

A business that lasts turns satisfied customers into a recurring source of revenue, referrals and trust, instead of starting from zero with new advertising every time.

Since the beginning of September, ads in ChatGPT have been available in Bulgaria. Our team managed to run the first ad campaigns on the new platform practically the moment it launched. Here are our observations so far.

Customers rarely search Google with just two words any more. Instead they ask whole questions: “Which product suits a small flat?”, “Where should I go for the weekend?”, “What should I choose as a gift?”, “How do I find a reliable service near me?”.

Artificial intelligence is already part of the daily operations of thousands of companies—from customer service and content creation to data analysis, automation and business decision support.

The way people search for information is changing. In addition to Google, users are increasingly asking detailed questions on ChatGPT, Gemini, Copilot, and other AI platforms. That’s why businesses now need to think not only about how to rank in search results, but...

For content to be understandable to AI search systems, you do not need to “simplify” it or use a special format. What matters more is…

Online stores are growing — and so are the questions that come with them. Customers ask about stock, sizes, delivery, returns, payment, timelines, warranties, promotions, product compatibility, and dozens of other details that often repeat themselves every day.

Mobile app development is often seen as "the next big step" for a business.Many companies reach a point where they start asking themselves:

Building an online store doesn't have a single fixed price. It depends on the goals, the functionality, the integrations, and the level of customization. How much does it really cost to build an online store?

One of the most common questions from businesses looking to grow their online sales in 2026 is:Is it better to invest in an online store or a mobile app?

Изработката на онлайн магазин през 2026 вече не може да се разглежда като стандартен уеб проект, в който се подреждат продукти, добавят се категории и се пуска...

Google Shopping is one of those changes that, at first glance, sound like just another ad format — but can actually reshape the way online stores sell.

Claude responded: OpenAI has officially launched advertising in ChatGPT — an entirely new channel that's changing the rules of digital marketing.OpenAI has officially launched advertising in ChatGPT - an entirely new channel that's changing the rules of digital...

OpenAI has officially launched advertising in ChatGPT — an entirely new channel that's changing the rules of digital marketing. Find out what this means for your business, and how to prepare right now.

Mobile app + push notifications = more engagement and more orders. Learn how to use notifications for offers, abandoned carts, and personalized recommendations — without being intrusive.

Защо онлайн магазинът ви има нужда от мобилно приложение: достъпност 24/7, push известия, по-бърз checkout, лоялност и конкурентно предимство.

Learn how Grok 3 helps with web design, programming, and digital marketing: faster prototyping, code debugging, and more effective campaigns.

You don't need a huge budget to be visible on Google. Learn how the right keywords, a fast site, and local SEO can attract more customers.

Web design in 2025 will be even more focused on the experience — less noise, more clarity, and a sense of control. In this article, we look at the trends that actually affect trust and conversions: minimalism with a functional focus, dark mode, micro-interactions,...

In 2025, web development is increasingly driven by the need for smarter, faster, and more secure digital products. In this article, we look at the key technology trends — AI and machine learning for personalization and automation, PWAs for an "app-like" experience and...

Want your site ready for 2025? See which technologies will lead web development — AI, PWA, voice search, cybersecurity, and IoT — and how they affect your business.

Don't choose a hosting plan on price alone. See why a VPS is often a safer, faster option than shared hosting — and how to make the right call.

If your homepage doesn't clearly say "what," "why you," and "what's next," it isn't selling. See the 3 mistakes that most often kill inquiries.

If the font looks "huge" on one laptop and "tiny" on another, it's not a bug — it's resolution. See how pixels and responsive design shape how your site appears./p>

Want more trust and more inquiries? Learn what a good "About us" page needs — your strengths, your story, your mission and values, and a strong call to action.

Welcome to COMPASSBG! In "Useful" you'll find short videos with tips, examples from real projects, and answers to questions about your online presence.