by k.zlatanov@compassbg.info | Oct 24, 2026 | Blog
Why Would Customers Buy From You If They Don’t Know Who You Are? Customers buy from people they trust. When you show your team, your story, your mission and your values, you shorten the distance to the potential customer and give them a reason to choose you...
by k.zlatanov@compassbg.info | Oct 22, 2026 | Blog
What Does a Business Really Buy When It Offers Its Customers a Loyalty Program? When a business offers a loyalty program, it is not simply buying personal data. It is buying additional sales at a low cost, more frequent interaction with the customer and a direct...
by k.zlatanov@compassbg.info | Oct 16, 2026 | Blog
How to Run a Profitable Black Friday Campaign? A profitable Black Friday campaign starts with your real margin, an honest price and a clear goal of attracting customers who will buy again. A discount is just one option. A gift, an extra service or an extended...
by k.zlatanov@compassbg.info | Oct 15, 2026 | Blog
How to Plan Your Marketing Budget? To plan your marketing budget, analyse your orders and all of your marketing and sales costs, set a measurable goal and split the money between acquiring customers, optimising processes and repeat sales. Check the plan against your...
by k.zlatanov@compassbg.info | Oct 1, 2026 | Blog
Satisfied Customer ≠ Loyal Customer – 3 Things to Do After a Customer Buys From You Customer retention starts with consistent care after the sale. Three useful actions are a check-in after delivery, an invitation to leave an honest review and a personal reminder...
by k.zlatanov@compassbg.info | Sep 24, 2026 | Blog
Which Business Survives in the Long Term? A business can have a quality product and good sales and still be vulnerable. This happens when almost all revenue comes from new customers, and the relationship with them ends after the purchase. A business can have a quality...
